Marketing is now Technical Discipline. HELP w/ Marketing Technology is a Consultancy and Project Leadership team focused on helping companies understand, design, and implement their strategies, technology and processes to achieve transformative Marketing, Sales, and Customer Experience capabilities within and/or for your organization.
The Short Answer:
We seek clients who embrace the benefits of a thorough and holistic design process including the evaluation, plan, design-build, use and enhancement project phases. Our Process works with you to determine actual costs rather than charge a flat-fee monthly retainer. There are exceptions, but based on experience and current MarTech application pricing we think our clients need to budget for at least $60k worth of first year costs including software licenses and application usage fees to fully establish their Online Footprint.
The Answer is in the Process:
Working together on Cost Determination and Ecosystem Management Responsibility is present in every Step of HELP w/ Marketing Technology client engagement process. Client Projects are approved at three logical breakpoints along the way. We start by leading your team in discussions for fact finding, which in turn allows your team to form your own conclusions and select from different Ecosystem options and plan well in advance for their associated costs.
Through the Evaluation to Planning Process Step Phases of HELP’s methodology we arrive at key decision breakpoints on your Ecosystem’s scope and construction plans. These Go, Modify and Go and No Go checkpoints in HELP’s process give the client the right to halt the engagement and take ownership of all elements in the design process created up until that point.
At the conclusion of the Ecosystem Design Phase, the Client is presented with a multi-layer Blueprint digital document that aligns the entire project's scope with your organization's unique qualities prior to any construction or application usage fee agreements commencing.
We don’t do boilerplate proposals!
From the start we approach the Client engagement with a different mentality and type of plan-in-hand. We think about your Organization's Composition from at least ten different perspectives that in the end affect the overall success of a Marketing Technology Implementation. Like any other type of Ecosystem certain Elements need to present to achieve Growth, we know what they are and how to find, measure, source, build and interconnect these key ingredients.
Having been through many of our own Marketing and Sales Technology implementations (as clients, staff and consultants) we knew what to include in our Process Step Methodology when designing it. We also know the cause and detrimental effects of missing or low-quality contributions to the Ecosystem components from Technology, Strategy, People and Processes and how to address them at any stage.
We know more about Technology than most Advertising Agencies, even the “Digital” ones; and we know more about Marketing and Sales Strategy leadership then the majority of Information Technology VARs (Value Added Resellers).
And probably most importantly... if you have been through these technology intensive implementations before; with HELP you will have us as a single General Contractor to assign blame if your Marketing or Technology fails to produce its promised results.
No more vendors' fingers pointing in two different directions at the same time with your staff stuck in limbo.