Influencer marketing entails directing your marketing efforts to select individuals - who in turn will drive interest and exposure for your brand rather than the target audience as a whole. Adly is a very popular influencer marketing company that claims to promote targeted engagement to drive social sales. As a services provider and digital marketing software company, Adly links up brands and advertising agencies with impactful social influencers, including celebrities.
Marketing that goes through social media and is aimed at increasing traffic for your website, raising brand awareness or increasing exposure to your company's goods and services. One way in which social media marketing is different from other forms of marketing is that those marketed to can share the content on social media itself.