Marketing and Sales Ecosystems are learning systems. If properly designed and operated you will learn a little more everyday about your Business from these information systems’ powerful insight capabilities. With that said, your staff must be the first priority in this knowledge gain through involving all stakeholders in the Ecosystem planning and design process and developing system policies, documentation and a robust training process for current and future employees. Not listening and addressing an issue raised by employees early in an Ecosystem’s life can result in everything from improper use, low adoption levels or sabotage by individuals or groups.
HELP w/ Marketing Technology builds-in steps into its Process-Step Methodology that prevent these costly failures and makes sure usage in the early days of System use is inline with acceptable performance standards and goals. Working Knowledge of and Knowledge gained from Marketing and Sales Ecosystems can be one one of the most transformative elements within an Organization’s better understanding its value proposition and customer preferences.