The internet has completely changed how modern customers shop. Search related Marketing is the moving target of Inbound and Content Marketing. Both Organic and Paid Search results are key influencers that drive the results for the entire Marketing and Sales Ecosystem. Search is one part science and another part artform, any organization committed to growing their business through Search Engine Optimization (SEO) and Paid Search Engine Marketing (SEM or PPC).
HELP w/ Marketing Technology invests considerable time to understand a client's existing use of Keywords and On page SEO performance. We want to fully understand how we can help you improve results early-on in our engagement with your company’s growth. As the Ecosystem nears completion we will work with your preferences on how best to manage the ongoing and almost daily needs of Search Engine Marketing. We can also help you develop new Personas to reach new Market Opportunities, work on Link Building and Retargeting Strategies to nudge those on-the fence leads into happy customers.
One thing HELP will not do is sell you on one-size fits-all Boilerplate Search Marketing program that guarantees #1 Pagerank or predetermined levels of traffic to your website. That’s just not something that can be sold and maintained with today’s highly advanced search engine algorithms that use hundreds of elements to determine your place in the search engine results page (SERP).